is the 3rd generation of a beekeepers family with a tradition of 70 years, which produces a range of bee products, including honey, honeycomb and beeswax.
The first component of the name refers to the island of Crete and is indirectly associated with the word “criterium”, a Latin word for the criterion, where it symbolizes its high quality position (“taste criterion”, “quality criterion”).
We were asked to create branding and packaging design that would be appealing to Greek and international markets.
Through a narrative illustration we depict the daily life of the family in nature, then and now, blending the past, the present and the future.


Naming, Logo Design, Visual Identity, Package Design



Naiv design Studio

41, Kapodistriou Str. 71306
Heraklion -Crete – Gr
2810 28 97 92
6938 070 953


Naiv Design Studio based in Heraklion Crete, founded in 2020 by Nikoleta Vasilaki, a Graphic Designer and Creative Director from Greece with a wide experience in the field of design and visual identity.

We passionately looking always for new challenges and inspiring projects. By believing in our clients dreams, day-to-day brainstorming and original research, we bring visual identities to life through printed and digital implementations.