is the 3rd generation of a beekeepers family with a tradition of 70 years, which produces a range of bee products, including honey, honeycomb and beeswax.
The first component of the name refers to the island of Crete and is indirectly associated with the word “criterium”, a Latin word for the criterion, where it symbolizes its high quality position (“taste criterion”, “quality criterion”).
We were asked to create branding and packaging design that would be appealing to Greek and international markets.
Through a narrative illustration we depict the daily life of the family in nature, then and now, blending the past, the present and the future.