It’s the journey that matters, not the destination but no journey was ever made without a good cup of coffee.

Coffee spots chain with a “road trip” philosophy, even with its own “street flag” for being easily recognizable from the “road travelers’ tribe” for a quick, refreshing stop for coffee, drink or a snack in a friendly environment.

Our task was inspired from details that relate with the hole road trip concept, such as vehicle’s number plates in the typography.


Visual Identity


Crete, Greece

Naiv design Studio

41, Kapodistriou Str. 71306
Heraklion -Crete – Gr
2810 28 97 92
6938 070 953


Naiv Design Studio based in Heraklion Crete, founded in 2020 by Nikoleta Vasilaki, a Graphic Designer and Creative Director from Greece with a wide experience in the field of design and visual identity.

We passionately looking always for new challenges and inspiring projects. By believing in our clients dreams, day-to-day brainstorming and original research, we bring visual identities to life through printed and digital implementations.