It’s the journey that matters, not the destination but no journey was ever made without a good cup of coffee.

Coffee spots chain with a “road trip” philosophy, even with its own “street flag” for being easily recognizable from the “road travelers’ tribe” for a quick, refreshing stop for coffee, drink or a snack in a friendly environment.

Our task was inspired from details that relate with the hole road trip concept, such as vehicle’s number plates in the typography.